Read on to learn more about how inclusivity benefits both your brand and your customers, as well as insights on this year’s Pride Month shopping trends. 22% are loyal to brands that represent the ethical standards they support.24% are loyal to brands that represent a lifestyle they identify with.43% view brands more positively when they are active in social change.
Consumers invest in the brands that reflect and celebrate their experiences - not just through their purchases, but through the conversations they have about your brand, the reviews they leave for your products, and the recommendations they make to friends, family, and social media followers.Ĭonsumer Perspectives on Inclusivity and Brand Loyalty As consumers celebrate Pride Month, brands should reflect on all the ways they shape our society - particularly the role they play in fostering inclusivity.īuilding an inclusive brand is not only a matter of principle, but also makes sense for the growth of your business. Have you ever used the word “Kleenex” instead of tissue? “Coke” instead of soda? How about experiencing “Zoom fatigue” when you’ve actually been on too many Skype calls? Brands have the power to shape the way we shop, the way we interact, and even the way we talk.